Peel and Reveal Labels – Will They Work for Your Product?

A variety of label designs and methods may be used to tell your brand story when marketing products. Not every option will be the perfect fit, and some are better suited for specific types of products. Peel and reveal labels consist of multiple pages slightly fastened together by glue. They are a great way to provide additional information and are easy for the reader to use. All they need to do is peel off layers to read the included details.

Peel and reveal labels deliver a way to include any information the reader might want to know about your product. They also make it easier to include all regulatory information. These labels are beneficial for many items, but do not work for every type of merchandise. This article discusses a few ways to evaluate how this labeling option could potentially benefit your merchandise.

When Are Peel and Reveal Labels the Best Option?

This labeling choice is frequently used to display certain types of information such as nutritional details, other languages, or safety warnings. However, there are no limits as to the type of added information. One of the first considerations will be what details need to be placed on the product label. If it can fit on a different type with less space, then it might not be the best choice.

Peel and reveal labels may be used to catch customer attention with ease, as they allow the front portion to contain information to entice a purchase rather than mundane details. Nutritional or other types of data may be placed on the consecutive pages to ensure the customer notices your product. A catchy image or tagline can be placed on the front. If the item does not need to be aggressively marketed, then this might not be a concern. A good example might be a pharmaceutical item that is being sold directly to a pharmacy where the items contents are more important than a tagline.

Multiple pages also allow different images to be placed on part of the label. This is beneficial if you want to run a specific promotion, including coupons for other products or prize giveaways. For example, the front could advertise the product and a contest. The next page could then have the entry information and the next pages could contain all required data such as nutrition or warnings. Of course, sometimes less is more and if there is not enough to fill the space, this could be a not so cost-effective option.

Peel and reveal labels may be produced using a variety of technical solutions and materials. They are a versatile option that may be applied to cans, plastic containers, bottles, and other surfaces. If a promotion spans several types of packaged products, this choice could be best for keeping costs low and ensuring the labeling remains intact. While peel and reveal labels offer several benefits, they are not right for every product.

At Flexo-Graphics, we understand how important this decision is when marketing any product. We would love to hear about your specific labeling needs and to have the opportunity to help. Contact us today to learn more!