Private label products have been growing at an impressive rate in stores all across the United States. Private labels are also showing an increased presence with online retailers. For cost-conscious consumers, shopping private labels makes great sense when the products are similar in quality yet more economical in price. But along with the expectation of similar product quality, consumers often want to find the same package and labeling that many popular brands offer. Since brand recognition and visibility hold a key advantage over most private labels, it is important not to skimp on the actual label and packaging. If you want your private label to compete with a well-known brand, it would be smart to label it properly to withstand the side by side scrutiny. Finding a label supplier who can help get your private label from start to finish is critical for success. So where do you turn to find quality labels to fit your private label budget? Your local Milwaukee label printer – Flexo-Graphics, LLC.
What are main considerations for private label applications?
There are 3 major considerations when working on private label applications
1. Color Management– Many private label brands have products in multiple categories. This means a diverse set of packaging for these skus, which equates to many different printing techniques. Does your label printer have experience supporting critical color management? Are they familiar with following brand standards? Are they using color management software like X-Rite?
2. Inventory Management– Private Label brands often use contract packaging facilities that are based in logical geographic areas so product can be moved the shortest distance to consumers. Does your label printer have experience monitoring inventory and working with multiple contract packaging companies? Do they have a track report for on-time and accurate shipping to multiple destinations?
3. Short run to long run flexibility– Private label brand owners need the flexibility to produce short run labels for newer products to market, and then long run production as the product matures and grabs market space. Is your label printer equipped to handle the full product lifecycle? Do they have digital and flexo printing capabilities in house?
What can Flexo-Graphics do for you?
At Flexo-Graphics, LLC we have been making labels for 35+ years. Our experienced printing professionals are committed to giving you high quality labeling solutions every time. No matter what label you are looking for we have a team of professionals able to carry your design through from conception to production. We utilize our complete in-house flexo and digital printing capabilities to produce labels designed to last the life of your products, and for new product introductions we offer rapid prototype labels and quick turns on short run jobs.
Communication and follow through ensure no detail is missed and are what distinguish us from our competitors. The right customer service is essential to saving everyone involved not only time and money, but the stress and worry that often come with meeting production deadlines.
If you are in or near the Wisconsin area, check out our exceptional label professionals at Flex-graphics, LLC. We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we are ready to meet your particular private label needs. Fill out our contact form, or give us a call today.