Not so long ago, there was a time when craft beer usually hit store shelves and pub tables to herald the arrival of a season, or celebrate a holiday. Craft beer makers still take advantage of these opportunities, but many of their brews are now available year round.
Craft beer has become a booming business, with some microbreweries turning into major breweries. However, as happens in many other industries, with increased business presence has come increased regulation. One of the latest regulations on craft beer comes from the U.S. Food and Drug Administration (FDA).
Scope of the Regulation
Starting in December, 2016, the FDA requires craft brewers to list nutritional information for their libations on the product package (e.g., six pack container) or individual cans and bottles. But there’s a catch.
According to foodprocessing.com — an online publiction that provides information to food and beverage manufacturers — “The regulations will require breweries to list nutritional information on their alcoholic beverages if they want to remain on the menu at big chain restaurants and brew pubs that have 20 or more locations.”
For craft brewers whose revenue already depends on selling their drinks in restaurant and pub chains, compliance is all but inevitable. Come Christmas 2016, many of the seasonal labels craft brewers apply to their products will contain nutritional information for a great tasting product we usually don’t associate with nutrition.
Impact of the Regulation
Craft beer usually isn’t something we drink if we’re counting calories. Like fine candy, the beer is typically a high carbohydrate concoction that we consume for pleasure. Consequently, listing all of those empty calories on seasonal labels for craft beers this Christmas is unlikely to make many people sober up about their caloric intake of alcohol.
However, it should be noted that, along with the craft beer movement, has come the movement to improve health by eating foods whose ingredients contribute directly to a healthy body. For the sake of analogy, if these two movements were parents, the new FDA labeling requirement for craft brewers would be their offspring.
There’s also the impact of cost. Craft brewers whose products are sold in chain restaurants and pubs need a new product labeling solution, preferably one that contains the new information without compromising existing elements of visual branding. However you slice it, many brewers will have to pay for new product package and/or product label designs in just a few months.
Need Seasonal Labels for Craft Beer?
If so, Flexo-Graphics would be proud to serve as your label supplier, providing you with all of the information you need to select the best labels for your products. The FDA’s new requirement for craft brewers may temporarily throw a wrench in the gears of brewers’ labeling processes.
To learn how we can help you label your beverages, call us today at (262) 790-2740, or use the contact form on our website. We look forward to designing the label you need, so your business can focus on what it does best: Brew great beer.