How a wine is presented on any retail shelf is a critical factor in grabbing the attention of potential buyers. The label must convey all the necessary information, but it also must be unique and stand out. Custom labels are the easiest way to show the world how unique and luxurious your product truly is. With so many options today, most businesses need to go the extra mile to beat out the competition. There are abundant choices when it comes to presenting any bottle of wine and while this part might seem trivial, it is the most important marketing aspect.
A wine label is the first thing a potential buyer sees, making it important to use the right materials, design, and branding information. Custom designs make the product seem more luxurious or unique and help customers to easily identify your brand when perusing the shelf. A wine label essentially tells a story about the product to each customer. If it does not look unique, then it will get lost in the crowd amidst hundreds or thousands of others. The print provider, materials, and concept will be a large contributor to how far your brand goes.
Make Your Brand Shine
The first purpose of any label is to attract new buyers and help existing ones identify the brand. However, throwing the information on a plain, generic label is not enough. To get noticed, the product identifier must consist of a material that stands out and creates a unique texture. It must also be able to withstand shipping and storage environments. A nice label will do no good if it tears during or is damaged when exposed to certain environmental conditions. Here are a few options for your labeling materials:
- White Papers
- Foil Papers
- Kraft Paper
- Fluorescent Papers
Clear gloss or laminate finishes may be applied to the paper, foil, or film to provide additional protection as well. Some labels are exposed to water such as at weddings or dinners where the bottle is placed on ice. Moisture exposure easily harms the label, unless it is foil or another material that is moisture resistant. Wine foil labels are one option for obtaining a unique texture, a one-of-a-kind design, and protective atmosphere for any product. They offer the following benefits for branding an exquisite, unique beverage:
- Water Resistant
- Improved Quality
- Increased Durability
- Adds a Unique Look
- Brand Remains Legible
Wine foil labels can be used to create three-dimensional effects, to add further texture, and to support an eye-catching design. These additional elements offer a new way to support the overall story of your winery or product, as this is something customers truly enjoy. With wine foil labels, it is possible to print on the actual material, adhere a cold foil, or to create an embossing element.. As a leader in product labeling solutions, Flexo-Graphics offers a variety of foil and paper presentation choices. Our team will work with you to determine the best options for getting your wine noticed. Contact us today to learn more about our wine foil label options!